Discover Japan's Hidden Gems, Travel Tips & Local Stories

For a few days in summer, Japan prepares for one of its most important holidays: Obon, a commemoration of deceased ancestors. Also known...

Fireworks festivals are a beloved summer tradition in Japan, but did you know there are free-entry museums dedicated to their history? From Edo-period artifacts to immersive 360° theaters, these museums showcase the art, culture, and craftsmanship behind Japan’s hanabi. Explore Ryogoku in Tokyo, Hanabi-um in Akita, Nagaoka’s Hanabi-kan, or Okazaki’s Fireworks Archive for an unforgettable cultural journey.

Looking for the best matcha spots in Tokyo? Discover top matcha cafés and tea ceremony experiences in this ultimate Tokyo guide.

Experience the magic of Kanazawa’s summer nights with the seasonal light-up of Kanazawa Castle and Kenrokuen Garden. Held on select August evenings, this free event invites you to stroll through beautifully illuminated historic landscapes and enjoy live traditional music by the pond. Don’t miss this elegant celebration of light, culture, and nature.

Visiting Japan? Mastering a few key phrases can make your trip smoother and more enjoyable. In this blog, we’ll introduce the top 10 essential Japanese expressions every traveler should know—from ordering food and asking for prices to politely saying “no” the Japanese way. Simple, practical, and easy to remember, these phrases will help you connect with locals and navigate daily situations with confidence.

Discover Tokyo Countryside hidden gems like Hinohara’s last village: a peaceful escape with unique activities and a true taste of countryside Japan.

Discover Tokyo’s best tattoo-friendly onsens and learn the essential bathing manners you’ll need for a relaxing and respectful hot spring experience.

From lantern-lit dances in Aomori to flower hat parades in Yamagata, Tohoku’s summer festivals offer a vibrant mix of tradition, community, and seasonal beauty. Discover hidden gems and learn how to experience them like a local—with a little help from TOMOGO!

Discover Local Tokyo Secrets in Shibamata, from anime-inspired streets to Showa-era shops and tranquil temples. Explore hidden gems and authentic experiences in Tokyo.

Step off the beaten path and ride Tokyo’s last streetcar to discover hidden cherry blossoms and local gems away from the crowds!