Tokyo 2025 Travel Guide: New Places to Visit and Exciting Openings

Tokyo in 2025 is buzzing with exciting new places for travelers to visit in 2025. From luxury hotels and cultural hubs to stylish cafés and shopping destinations, the city continues to reinvent itself while staying true to its traditions.

Whether you’re visiting for the first time or returning to explore something new, these openings and upcoming facilities will add fresh experiences to your Japan itinerary.

If you’re unsure how to begin your journey or which new places to visit in Tokyo, feel free to send an inquiry to schedule a free consultation with our tour planner. We’ll help design a fabulous, customized package tour just for you!

1. Experience the Essence of a Japanese Resort in Ginza: fufu Tokyo To Be Open This Winter, 2025

The Fragrance of Tradition, Gardens, and Hot Springs: A Japanese Resort in Ginza

Stay in the Ginza Itchome crossing with with a tranquil environment. | Source: iStock

This winter, fufu Tokyo (Available in English) will open at the Ginza Itchome crossing. With direct access from Tokyo Metro Ginza-itchome Station, the property offers a serene and open space where the four seasons, Japanese tradition, and modern sensibilities quietly intersect, despite being in the heart of the city.

The guest rooms are designed with flower gardens and seasonal plants, creating interiors infused with the Japanese aesthetic. Surrounded by natural fragrances and gentle sounds, guests can enjoy a sense of time flowing more slowly, offering a luxurious retreat in central Tokyo.

Dining will feature seasonal Japanese cuisine that makes use of ingredients and blessings from across Japan.

All Guestrooms Feature Natural Hot Springs from Atami

All 34 guestrooms come with private hot spring baths using natural waters transported from Atami Onsen: a hot spring once loved by Tokugawa Ieyasu, who is said to have brought its waters all the way to Edo Castle. Revered as a healing spring for centuries, Atami Onsen remains a source of fascination.

Atami is also where the fufu brand began, making this connection deeply symbolic. Guests can now experience the essence of this historic onsen, long cherished as the “inner sanctum of Kanto,” while staying in the heart of Ginza.

About fufu JAPAN

With the concept of “A Place to Savor Time,” fufu is a small luxury brand with only eight properties across Japan. In 2024, at the first-ever Michelin Key Awards held in Asia to recognize outstanding accommodations, seven fufu properties were awarded, the highest number for a single brand.

Each property offers natural hot springs in every guest room, cuisine highlighting local ingredients, spaces designed for privacy, and attentive yet discreet hospitality. Guests can enjoy deeply memorable experiences, cherishing the flow of time itself.

• Official Website for early reservation: https://www.fufujapan.jp/

2. Blue Front Shibaura: Tokyo’s New Waterfront Dining & Lifestyle Hub Upcoming

Blue Front Shibaura – Grand Opening September 2025

The Blue Front Shibaura is about to welcome its grand opening soon! | Source: wikimedia

Tokyo’s Shibaura area is welcoming a new landmark: Blue Front Shibaura, a massive twin-tower complex standing 230 meters tall. Following the July 2025 debut of Fairmont Tokyo, Japan’s first Fairmont luxury hotel, this development adds even more excitement to Hamamatsuchō’s bayside district.

The newly opened commercial area brings together 27 dining-focused restaurants and cafés, carefully selected from Tokyo’s culinary scene. Highlights include:

• Panetteria Hagari – an artisan bakery from Takanawa

• Yagi Shoten Wine & Coffee – a cozy bistro from Ōsaki

• OMINO Shibaura – authentic yakitori

• Kawara.Tokyo FLAG-SHIP Shibaura – a modern Japanese dining concept

Visitors can enjoy meals across 1,000 seats in an open waterfront setting, with both greenery and canal views. Some public spaces are open for flexible use, where guests may even bring their own food and drinks, making it a versatile spot for studying, working, or relaxing.

On the first and second floors, two themed food halls offer an all-day dining experience:

• Green Dining Hall (1F)

• Canal Dining Hall (2F)

A special highlight of the Canal Dining Hall is the debut of Shibaura Brewing, a craft beer brand available exclusively at Blue Front Shibaura.

With its mix of high-end gastronomy, casual bites, public relaxation spaces, and Tokyo’s newest luxury hotel next door, Blue Front Shibaura is set to become one of the city’s most talked-about destinations for both locals and visitors.

3. BUNKITSU TOKYO: Japan’s Largest Stay-Style Bookstore Opens in Takanawa

Check out the new BUNKITSU Bookstore in Takanawa from September! | Source: Miko Yoshihito

Opening on September 12, 2025, BUNKITSU TOKYO brings Japan’s innovative stay-style bookstore concept to its largest scale yet. Located inside NEWoMan Takanawa, the bookstore spans more than 3,300 square meters and offers over 100,000 titles. With 223 seats spread across a variety of spaces, BUNKITSU TOKYO invites visitors to not only browse books but also enjoy coffee, tea, sweets, and light meals while reading or working.

Launched in 2018 with its first location in Roppongi, BUNKITSU is known for its unique concept: an admission-fee bookstore where visitors can immerse themselves in culture. Following openings in Fukuoka and Nagoya, this new Tokyo flagship is now the largest and most comprehensive.

Highlights

• Extensive Book Collection: From new releases and trending titles to children’s books and specialized works, all curated by expert book directors.

• Multiple Spaces: Private study areas for quiet reading, café-style seating for friends and family, creative workspaces, and a versatile event space for exhibitions and pop-ups.

• Relaxed Stay: Visitors can enjoy free coffee, green tea, and light refreshments as part of the experience.

  
  

Details

• Opening Date: September 12, 2025

• Location: NEWoMan Takanawa South, 5th Floor, 2-21-2 Takanawa, Minato-ku, Tokyo

• Access:

  • 1 min walk from Takanawa Gateway Station (JR)

  • 3 min walk from Sengakuji Station (Toei Asakusa Line / Keikyu Line, Exit A2)

4. World’s First Marni Café Opens at GINZA SIX: The Next New Place to Visit in Tokyo 2025

Marni will open soon its first café in GINZA SIX! | Source: iStock

The world’s first Marni Café, created by the fashion brand known for its bold, playful designs, will open at GINZA SIX on September 5, 2025 (Friday).

The Marni Café will feature the works from PÂTISSERIE ASAKO IWAYANAGI. | Source: Yuichi Sakuraba

Embodying Marni’s philosophy of “Color Outside the Lines,” the café blends food and space design in a way that delivers fresh surprises to visitors. Highlights include artistic parfaits supervised by PÂTISSERIE ASAKO IWAYANAGI, along with seasonal sweets and drinks crafted with creativity and flair.

The interior reflects Marni’s distinctive aesthetic: vivid colors, pastel tones, terrazzo counters, Breuer chairs in aquamarine, and marble tables, all designed with meticulous attention to detail.

The must-try menu item is the Marni Parfait, a layered creation of strawberries, mangoes, grapes, gelato, biscuits, and cream, prepared live in the open kitchen. Other offerings include brunch sets, à la carte meals, and fun drinks such as the Marni Cappuccino with floral and dotted motifs.

Opening alongside the upcoming large-scale GINZA SIX renewal in autumn 2025, the café will become a new landmark, joining fresh boutiques from Prada and Givenchy as highlights of Ginza’s evolving luxury scene.